What's in a name?

I don't follow Indonesian party politics closely but when something interesting comes up I'm inclined to make a comment about it, this time it's about a the name of a certain political party. For those who follow Indonesian political parties (the group one not the one with funny hats and alcohol...wait.....) they tend to have odd and even bizarre names like this one for example Partai Bintang Reformasi (Reform Star Party) and that's one of the less ridiculous one.

The one that caught my eye was this one party, Partai Hati Nurani Rakyat (People's Conscience Party) abbreviated to HANURA, I admit it makes an impact when a large group of people start chanting the name on the streets but at the same time it sounds to me like they're calling for this:

Which really isn't that different when you think about it